TANITAR

White label esports platform, with AI built in

Launch your own branded esports platform in 48 hours.

A complete site for your players, a dashboard for your team, and Tanitar AI to build and run it with you. Prefer to build it yourself? The same engine is one API away.

Try itSee white label

No games publisher lock-in. No platform to migrate off. No developer required to start.

Your brand, not ours. Try it

Site stats

Site is live

Visitors

48.2k

+18%

Sign-ups

1,204

+9%

Active this week

3,716

+12%

Visitors per day

Tanitar AI

Create a Valorant cup for next Friday

Valorant Friday Cup

16 teams · Double elimination

Approve

Product preview with sample data.

See it working

From an empty site to a live tournament.

A one-minute look at the real product: build a site, run a tournament, and watch players join.

Filmed on a live demo site, with made-up data. Sound is off until you turn it on.

0hrs

From contract to live tenant

Multi-tenant

Isolated by design, shared rails

<0ms

API latency, p95

0%

Uptime, contractual

Two ways in

One engine. Two ways to run it.

White label

Your own platform, ready to run

Pick a template, add your brand and open registration. Players get a complete site and your team gets a dashboard. Nothing to build, nobody to hire.

  • Six templates and a website builder
  • Player accounts, teams, missions and Battle Pass
  • Your domain, your colours, your language
Explore white label

Backend API

Build on the API

Use the tournament, event and gamification endpoints to power your own portal or app, on the same engine.

  • Tournaments, events and gamification APIs
  • Signed webhooks for every outcome
  • Scoped API keys and full documentation
Read the docs

White label

A full esports platform with your name on it.

Not just a bracket page. A complete site for your community, with sign-up, teams, tournaments, missions and a Battle Pass, running under your brand from day one.

Explore white label

Best for esports communities and game brands.

play.yourclub.com

Nova Arena

Join

Where your city competes

Weekly cups, ranked seasons and a home for every player.

Valorant Cup

Registration open

Rocket League Open

Starts Friday

Website builder

Reorder blocks, add pages, edit the menu and footer, then preview and publish when it's ready.

Your domain and brand

Connect your own web address, add your logo and colours, and send email in your name.

English, French and Arabic

Choose your site's language, with a full right-to-left layout for Arabic.

Players, teams and organizations

Real accounts with sign-up, team invites, rosters and organizations.

Missions and Battle Pass

Seasons, XP, missions, chests and rewards that give players a reason to come back.

Stats, players and news

See visitors and sign-ups, manage your players and publish news from one dashboard.

Create a Valorant cup for next Friday, 16 teams.

Tanitar AI

Here's the cup. Check the details, then approve it.

Valorant Friday Cup

  • 16 teams, double elimination
  • Registration closes Thursday
  • Public, on your site

Built-in AI

AI that builds and runs your platform with you.

Ask in plain words. Tanitar AI builds across your whole platform: tournaments, events, missions, Battle Pass seasons, memberships, rewards, your shop and your website. You approve every step.

  • Every change waits for your approval
  • It only sees what your role can see
  • Website edits stay in a draft until you publish
See what AI can do

Tanitar AI

One assistant for your whole platform. It builds tournaments, events, missions, Battle Pass seasons, memberships, rewards, shop items and your website, and flags what needs fixing.

Site setup

Describe your community. It picks a template, writes your text and chooses your colours for you to approve.

Rewrite with AI

Make any text shorter, friendlier or more formal, or translate it, right inside the builder.

Event and Tournament agents

Focused assistants that go deep on events and tournaments with you, step by step.

How it works

Three steps from contract to live platform.

No custom build. No twelve-month integration. The engine already exists, and you bring the brand.

Step 1

Get your own space

We set up your isolated tenant: your brand, your data boundary, your players. Nothing mixes with anyone else's.

Step 2

Choose how you run it

Pick a white label template and make it yours, or connect straight to the API. Tournaments, missions and rewards are already wired in.

Step 3

Open registration

Players sign up, brackets generate and matches resolve. You run the brand and the community, and Tanitar AI helps with the rest.

What's in the box

Everything a tournament platform needs, none of what it doesn't.

Six systems, one API. Each one replaces a team you would otherwise have to hire.

Core

Bracket engine

A bracket engine API for single elimination, double elimination, Swiss, round robin, and GSL groups. Brackets generate, reseed, and resolve automatically as results come in.

Growth

Missions, Battle Pass and rewards

Seasons, XP, missions, chests and badges keep players coming back. Web3 rewards stay opt-in per tenant.

AI

AI matchmaker

Skill-based matchmaking with a running scouting log per player, so your competitive integrity holds from qualifiers through finals.

AI

AI team identity

Generate tournament posters and team identities on demand, in your brand's visual language, without a design queue.

Core

Payments & payouts

Entry fees, prize pools, and payouts settle through the platform. Reconciliation is a report, not a spreadsheet.

Core

Analytics

Player, match, and tenant-level analytics out of the box: retention, conversion, and competitive health, in one dashboard.

AI Poster Generator

Tournament art that generates itself.

The identity engine turns tournament data into broadcast-ready graphics the moment something changes: a bracket is set, a roster shifts, a match ends. No design queue, no back-and-forth.

Tournament announcement

Format, dates, location, and prize pool composed into a launch graphic as soon as the bracket is set.

Gameday match card

Kickoff time, both crests, and stream details, generated straight from the fixture list.

Match result

Final score art that ships the moment the last game is confirmed.

Roster reveal

Player names, roles, and headshots laid out for signings and season announcements.

Every output carries your tenant's colours, logo, and sponsor placements automatically.

Traction

The engine is already running at scale.

Live numbers from competitive events running on Tanitar infrastructure today.

100+

Tournaments managed end to end

2,800+

Players registered and matched

500+

Teams competing

72

Organizers running their own events

10+

Nationalities represented

For whom

Built for organizations with an audience, not a bracket engine.

If you already have people, like students, members, subscribers or a federation of clubs, Tanitar is the infrastructure layer underneath your own esports brand.

Telecoms

Turn a subscriber base into a competitive gaming audience without standing up a games division.

Universities

Give your esports program a real bracket engine and matchmaking instead of a spreadsheet and a Discord server.

Schools

Run inter-class and inter-school competition on real infrastructure, with the safeguarding, rosters, and results tracking already handled.

Esports clubs

Give your club its own branded platform for ladders, scrims, and open tournaments, without paying for a custom build.

Esports federations

Standardize tournament operations across member clubs on one set of rails, with federation-level analytics across every tenant.

Consumer brands

An esports API for brands that want tournaments as an acquisition and retention channel, launched in weeks instead of a year of vendor selection.

For engineers

Built on a headless, multi-tenant architecture.

Every turn-key template runs on this same API. If you need full control, skip the template and call the endpoints yourself. This is the actual shape of a bracket creation request.

Read the docs
Request
POST /v1/tournaments
{
  "tenant": "acme-telecom",
  "title": "Winter Championship",
  "format": "double_elimination",
  "seed_count": 32,
  "game": "valorant",
  "payout": {
    "currency": "USD",
    "pool": 5000,
    "structure": "top_4"
  }
}
Response
201 Created
{
  "id": "trn_8f2a1c",
  "tenant": "acme-telecom",
  "status": "seeding",
  "bracket_url": "https://api.tanitar.com/v1/tournaments/trn_8f2a1c/bracket",
  "rounds": 5,
  "created_at": "2026-01-14T09:12:00Z"
}

FAQ

Questions engineering and procurement both ask.

What is esports infrastructure, exactly?

It's the backend a tournament platform needs but nobody wants to build twice: a bracket engine for every format, matchmaking, player registration, payments and payouts, and analytics. All of it is exposed as an API, so your team builds the brand layer on top instead of the plumbing underneath. Some call this esports tournament software; we think of it as infrastructure, because you never touch it directly.

Is Tanitar a white label esports platform or an API?

Both, on the same engine. Choose white label for a complete branded site and dashboard with nothing to build, or use the API if your team wants to build its own front end.

What does the AI actually do?

Tanitar AI is an assistant inside your dashboard that builds across your platform: tournaments, events, missions, Battle Pass seasons, memberships, rewards, shop items and your website. It works with your own access, answers questions and flags problems. It proposes, and you approve every change.

Can our site run on our own domain, in French or Arabic?

Yes. You can connect your own web address, and each site runs in English, French or Arabic, with a full right-to-left layout for Arabic.

How is a tenant isolated from other tenants?

Tanitar is multi-tenant by design: each tenant gets its own data boundary, brand namespace, and configuration. Your players, brackets, and payouts never mix with another tenant's, even though you share the same underlying rails.

What tournament formats does the bracket engine support?

Single elimination, double elimination, Swiss, round robin, and GSL-style groups. Brackets reseed and resolve automatically as match results come in.

Can we really launch in 48 hours?

Yes, for a standard tenant on our existing rails: provisioning, API or template access, and a first tournament configured. Custom branding depth and payment provider setup can extend that slightly, but the infrastructure itself is live from day one.

Where does Tanitar operate, and is the platform proven?

Tanitar focuses first on the Middle East and Africa and is expanding globally. The infrastructure isn't theoretical. We ran competitive tournaments on it ourselves before opening it to other organizations: 100+ tournaments, 2,800+ players, and 500+ teams across 10+ nationalities.

What is the API latency and uptime commitment?

Sub-100ms API latency at p95, with a 99.9% uptime target across the platform. Full SLA detail is available in the docs and in commercial agreements.

Your audience is ready. Give it a platform.

Open the app and see your site, your dashboard and Tanitar AI for yourself.

Try it